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Blockbuster

July 13, 2010 by Molly Sheridan

Pick your poison: pop culture clichÃ©s amusingly twisted to sell classical music…

[via David Smooke]

…or classic music rewired to sell car batteries.

[via BoingBoing]

Comments

Sarah Baird Knight says

July 14, 2010 at 10:50 am

♥ from the Boosey team! had fun with this one yesterday in the office.
Josh McNeill says

July 16, 2010 at 1:45 am

#2 because anyone could easily understand what that ad was trying to sell.

Mind the Gap

Great performances have nothing to do with how many Facebook friends you have, but in today's cultural marketplace it can certainly feel that way. In the performing arts, we spend a lot of time obsessing over the hurdles we feel we need to overcome in order to connect performances with audiences. Age gaps. Genre gaps. Economic, social, and technological gaps. But are we trying to close the gaps we see by transforming our presentations, our marketing, and even our art in ways we haven't

Molly Sheridan

Molly Sheridan is a writer, editor, and producer specializing in classical and experimental music, with a focus on multimedia content designed for the web. A winner of ASCAP’s Deems Taylor Award for music journalism, she’s executive editor of NewMusicBox and CounterstreamRadio, both programs of New Music USA.

She hosted Carnegie Hall’s Sound Insights podcasts and online artist interviews and her writing has appeared in publications such as TimeOut, The Washington Post, and theÂ occasionalÂ concert program.Â She attended the Honors Tutorial College at Ohio University, earning a bachelor’s in journalism with a specialization in violin performance and French in 1999.

She currently divides her time between New York City and Baltimore, where she lives with her husband, the saxophonist Brian Sacawa, and cooks for Wonderland Kitchen.

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