We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media... thinking about the word of mouth generated on social networks as a form of content that must be earned. Unlocking the elusive potential of social networks - McKinsey Quarterly - Marketing - Digital Marketing. … [Read more...]
A new way to measure word-of-mouth marketing – McKinsey Quarterly – Marketing – Strategy
Assessing its impact as well as its volume will help organizations take better advantage of 'buzz.' A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy. … [Read more...]