With most arts organizations racing get more fans and followers online, they may be interested in the results of this thought-provoking survey. Influence (particularly online) has less to do with the size of your audience and more to do with the value of the content you are providing. Exploring and Defining Influence: A New Study. … [Read more...]
A new way to measure word-of-mouth marketing – McKinsey Quarterly – Marketing – Strategy
Assessing its impact as well as its volume will help organizations take better advantage of 'buzz.' A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy. … [Read more...]