IDEO, as you may know (including those of you who have studied the organization in one of our seminars) is one of the world's top product design firms. OpenIDEO is their open innovation site where they use crowdsourcing to develop ideas for addressing social issues. The site is interesting in its own right, but I wanted to highlight it because it is such an interesting example of an organization finding a way to embody in technology the thing that is unique about them, and use technology to extend that experience to a much larger audience. … [Read more...]