Design Thinking Isn’t a Miracle Cure, but Here’s How It Helps

With that helpful and perhaps needed disclaimer out of the way, writer/designer/consultant Helen Waters pens a lengthy and thought-provoking dissection of what design thinking isn’t, what it can’t do, clues to why it has been at times oversold…and why it is still well worth considering the real value it provides. And why designers may have long since learned to walk in the opposite direction when some folk use the word.

Note: if you are Very Busy Executive, you may instead (also) want to have a look at another piece of Waters that is longer on brevity, as it were.

“Design Thinking” Isn’t a Miracle Cure, but Here’s How It Helps