Think you (or your organization) don't understand the people you are trying to reach? If you are talking about people other than your current attendees/donors and their peers, you are 100% correct; and they understand you even less. (And if you don't think you don't understand you are probably deluding yourself.) There is, between the general public and those of us on the "inside" of the nonprofit arts industry, a gap in perception that I … [Read more...]