Web 1.0 was the internet before "talkback." It was static one-directional communication. Whether intentional or not, it was inherently self-centered, presenting the view of the owner of the website. Web 2.0 is the interactive internet where people are invited and encouraged to make their views known. I recently drafted a series of statements in an effort to differentiate among sales, audience development, audience engagement, and community … [Read more...]
Who’da Thunk?
I don't like spending money. I'm leery of signing up for ongoing contracts for service unless I really, really have to (want to). So when we bought a new "pre-owned" car that came with a three-month trial subscription to SiriusXM™ satellite radio I was not overwhelmed with joy. But here's what happened. I kinda like the Sixties radio station, the Margaritaville station, the Classic Vinyl station, and my wife loves the Seventies station. When the … [Read more...]
Communities as Data Points?
Sometimes a blog post derives from seeing something that only tangentially relates to its point. Such is the case with this one. A while ago I saw an article on the Wallace Foundation's support of a project for Ballet Austin. It is an interesting and valuable marketing study related to audiences, arts industry assumptions about them, and new ways to draw more people into new work based on the research. It is a fascinating report and an important … [Read more...]
Development Terminology
Fools rush in . . . . I may just be a glutton for punishment. However, over the (many) years I taught arts management and the many more in which I have engaged with colleagues in discussions of marketing, sales, development, fundraising–you know, the fun part of the arts (!?)–I've been troubled by what has seemed to me to be a fuzziness about the way we use all the terms. While all of this is not directly related to community engagement, the … [Read more...]
Pillow Talk
I had planned this post before Trevor O'Donnell wrote this: Is Marketing about the Consumer or the Product? Really I had. We recently bought new pillows. Not expensive ones, mind you. Just basic pillows. The photo accompanying this post is of the bag the pillows came in. Who out there can now write the next few paragraphs for me? What consumes well over the half of available space? You are correct. A picture of someone using (and enjoying–in … [Read more...]
Are You Getting Enough Bang for Your Buck?
by Zannie Voss Director, National Center for Arts Research This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement and public policy. (Cross-post can be found at Analysis from TRG Arts.) In the National Center for Arts Research’s Edition 3 report on the health of the U.S. arts and … [Read more...]
New vs. Existing: A Time for Every Patron
by Chad Bauman This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement and public policy. (Cross-post can be found at Analysis from TRG Arts.) As a chief marketing officer, consultant and now managing director, I’ve participated in my fair share of marketing committee meetings. One of … [Read more...]
“The Work Will Do the Work” ??
by Chris McLeod This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement, and public policy. (Cross-post can be found at Analysis from TRG Arts.) “The work will do the work.” Wait. Not so fast. As a strategic arts marketing consultant I spend a lot of time speaking with (and … [Read more...]
Client, Customer, Collaborator: A Roadmap
by Amelia Northrup-Simpson This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement, and public policy. (Cross-post can be found at Analysis from TRG Arts.) Do you treat arts patrons like customers, clients, or collaborators? In the first post in this series, Doug Borwick laid out … [Read more...]
Relationships All the Way Down
This is the last of a series of blog posts in conjunction with TRG Arts on the interrelationships among marketing, development, fundraising, and community engagement. (Cross-post can be found at Analysis from TRG Arts.) Two months ago, Jill Robinson and Amelia Nothrup-Simpson of TRG Arts and I (OK: the commercial–of ArtsEngaged) began exploring the fact that almost every important facet of arts administration is (or should be) rooted in … [Read more...]