Speaking of education and engagement (as I did in my last post, External Connections), there is a topic (or two or three) specific to them that probably bears addressing. Like marketing/sales and fundraising, education and engagement are externally oriented. However, since they do not necessarily have an immediate impact on the bottom line they can be viewed as less important in the arts organization hierarchy. In addition, they are both relative … [Read more...]
External Connections
Fundraising, sales, education, and engagement. All are concerned with making connections between an arts organization and individuals (and groups) outside the organization. The first two have long been focused most on people who have historically been supportive of arts of the European aristocratic cultural tradition. The latter two have spent somewhat more time dealing with those who have not. Fundraising and sales are further related in that … [Read more...]