I have recently found myself concerned with issues related to measuring community engagement, particularly its benefits to arts organizations. (Two-Phase Engagement; Reach and Frequency) There is a tendency among some to know that community engagement is a good thing and, therefore, to resist attempts to measure it's impact. If I'm honest, I may sometimes find myself in that group. There are others who assume that community engagement is at best … [Read more...]
ICYMI: Announcing
This was posted in July. Summer is a time when many of us are slightly less focused on things professional, so, in case you missed it, here is a repeat: It's official. As predicted in Changes, ArtsEngaged has a new and, to my eyes, snazzy website. The snazziness is entirely due to the efforts of our Marketing and Sales specialist, Achia Floyd. Many, many thanks Achia! While new is always (well, often) fun, what is most important to me about … [Read more...]
Reach and Frequency
I always proceed with fear and trembling when I venture into the topic of marketing. As I have said in the past, I am not a marketer. Nevertheless, there continue to be numerous valuable lessons from marketing that should support our work in and understanding of community engagement. Stick with me. This will get a tad "wonky." "Reach" and "frequency" are marketing terms that have much application to the discussion of various types of … [Read more...]
An Orchestral Musician’s View of Community Engagement: II
Guest post by Penny Brill Penny Brill is an alumna of the Community Engagement Training offered by ArtsEngaged. Here she continues her advocacy for musicians to participate in community engagement efforts. (Part I of her essay was posted last week.) As she points out at the end of her essay, however, this work is not for all artists. In addition, for a variety of reasons arts organizations should not insist that artists participate in or lead … [Read more...]
An Orchestral Musician’s View of Community Engagement: I
Guest post by Penny Brill Penny Brill is an alumna of the Community Engagement Training offered by ArtsEngaged. Here she advocates for musicians to participate in community engagement efforts. As she points out at the end of her essay, however, this work is not for all artists. In addition, for a variety of reasons arts organizations should not insist that artists participate in or lead community engagement efforts. (Let (Make) the Artists Do It … [Read more...]
Announcing
It's official. As predicted in Changes, ArtsEngaged has a new and, to my eyes, snazzy website. The snazziness is entirely due to the efforts of our Marketing and Sales specialist, Achia Floyd. Many, many thanks Achia! While new is always (well, often) fun, what is most important to me about this website upgrade is the opportunity to share many more resources with the community engagement field. The Engagement Essentials page is packed with … [Read more...]
Engagement as Pure Research
Community engagement sometimes begins as an attempt to accomplish a specific task–mount a festival, put on what is considered to be a performance relevant to community interests (note the construction of that phrase!), or, ahem, satisfy the requirements of a grant. By now, readers of Engaging Matters understand that any attempt to employ community engagement to achieve an organizationally-envisioned end result is, as I have heard described, bass … [Read more...]
Two-Phase Engagement
Community engagement practitioners are frequently asked to justify their work using traditional arts marketing/development metrics: ticket sales and donations. Don't get ahead of me. This is not a touchy-feely objection to practical outcomes. Ticket sales and donations as well as grants from "unusual suspects" and friendlier public policy for the arts are all results of effective community engagement . . . eventually. However, when anyone in any … [Read more...]
Changes
This month I reach what the Social Security system thinks is my "full retirement" age. Knowing this was coming, I have been reflecting on the future of both Engaging Matters and of my business, ArtsEngaged. In August of this year Engaging Matters will be seven years old. For the first two years I posted twice a week. When that nearly killed me, I cut back to once a week, give or take time off for holidays. I continue to enjoy thinking and … [Read more...]
From the Q & A
In March I participated in the Intersections Summit hosted by Milwaukee Repertory Theater. It was a gathering of community engagement practitioners from theaters (mostly) across the U.S. Prompted by the event, I have previously commented on the meanings of the word engagement (The Problem of “Engagement”) and concern for justice and equity in engagement work (Justice and Engagement). This time, a couple of comments from a question and answer … [Read more...]