"I don't know anyone who . . . ." Recently, a colleague presented a workshop on nonprofit financial management to a group of board members of and volunteers for very small grassroots social service organizations. In the course of one of their discussions a participant observed, "I don't know anyone who is not working two jobs." My colleague's first reaction was that this was highly atypical. The nonprofit board members many of us are used … [Read more...]
Communities as Data Points?
Sometimes a blog post derives from seeing something that only tangentially relates to its point. Such is the case with this one. A while ago I saw an article on the Wallace Foundation's support of a project for Ballet Austin. It is an interesting and valuable marketing study related to audiences, arts industry assumptions about them, and new ways to draw more people into new work based on the research. It is a fascinating report and an important … [Read more...]
Engagement Terminology
Since I got into the weeds of defining development terms last week (Development Terminology), I thought it was time to present the latest in my thinking about terminology related to community engagement. Over the nearly six years that I've been writing this blog I've been working on definitions that help explain engagement's place in the arts management tool box. There has been much confusion and misunderstanding about exactly what community … [Read more...]
Development Terminology
Fools rush in . . . . I may just be a glutton for punishment. However, over the (many) years I taught arts management and the many more in which I have engaged with colleagues in discussions of marketing, sales, development, fundraising–you know, the fun part of the arts (!?)–I've been troubled by what has seemed to me to be a fuzziness about the way we use all the terms. While all of this is not directly related to community engagement, the … [Read more...]
Riverside Art Museum
In May I was invited to speak at a convening of the Irvine Foundation's New California Arts Fund grantees. Each of the cohort's 14 arts organizations really gets engagement and is extremely active living out the work of connecting with communities. There were many, many wonderful stories of effective community engagement. However, one in particular made a deep impression upon me. One part of the impression was the power of an example that … [Read more...]
Pillow Talk
I had planned this post before Trevor O'Donnell wrote this: Is Marketing about the Consumer or the Product? Really I had. We recently bought new pillows. Not expensive ones, mind you. Just basic pillows. The photo accompanying this post is of the bag the pillows came in. Who out there can now write the next few paragraphs for me? What consumes well over the half of available space? You are correct. A picture of someone using (and enjoying–in … [Read more...]
Totally, Irresistibly Captivating
I mentioned previously (Connecting) that I attended the Charlotte Jazz Festival earlier this year. It was a wonderful event with a number of highlights. The one most apropos of this blog was a concert by Sammy Miller and the Congregation. I had seen them perform at the Festival the previous year and they were good. This year, however, they had become a force of nature. Let me begin with a bit of fanboy prose not directly related to this blog. … [Read more...]
Connecting
I recently attended the second annual Charlotte Jazz Festival. I wrote about it last year, too, making blogging about it, I guess, a tradition. (And it has nothing to do with the fact that a picture of my wife and me was used in this year's season brochure.) I find my heart leaning ever more strongly in the jazz direction. It's similarities to classical music and, indeed, all of the nonprofit arts are many: a relatively small group of fans … [Read more...]
Evaluating Engagement
I am developing a training program for people interested in enhancing their skills in guiding organizations toward more effective community engagement. [For details email info@artsengaged.com.] Several small groups have completed or are in the process of helping me beta test it. As part of the process I have been refining my criteria for substantive engagement. I begin with what appear to me to be the four critical elements of relationship … [Read more...]
Voice of the Community
My son is an IT consultant and over the years we have often discovered commonalities between our work. He was the one who first put me on to the concept of UX Design (UX = User Experience). The fact that we kept finding themes relevant to both our professions used to surprise me. Now I realize that he works with professionals in a complicated specialty who have to work with/communicate with end users who have no understanding of the vocabulary or … [Read more...]