http://www.youtube.com/watch?feature=player_embedded&v=R0Fpl67p5qk A while ago I ran into this video clip. (Forgive me, I can't remember where. Facebook I imagine.) In the midst of some fairly heavy-duty posts, I thought now might be a good time to share it. The original source for me was http://twentytwowords.com/2013/01/11/choir-of-old-men-break-out-in-song-while-hanging-out-at-tim-hortons/, where we are told: After practice on Mondays, … [Read more...]
Engaged Fundraising: II
When last we met, I talked about community engaged fundraising providing the option of gaining us access to more diverse funding sources. [Engaged Fundraising: I (More Pies)] Here, I am revisiting the "math" of a former post (Arts 2.0: 40k x $25=$1M) in which I waxed rhapsodic about the potential of crowdsourced fundraising. (NB: As yet another reminder, in these mainstreaming engagement posts I am addressing only those individuals or … [Read more...]
Engaged Fundraising: I (More Pies)
There is probably no element of the nonprofit arts management structure that better understands the importance of relationships than the development department. Fundraisers spend their life initiating, fostering, and maintaining relationships with individual donors, corporate sponsors, and foundations. Especially with respect to individual donors, they have great clarity about the fact that effective relationship building takes time, often … [Read more...]
Excellence–To What End?
Taking a time out from mainstreaming engagement and questions of diversity (although both really are related to this), I feel a need to revisit (briefly) the "question of quality." This is something that needs to be done with some regularity by anyone advocating for a community-oriented perspective in the arts. There is, among some, an almost knee-jerk response that quality and community are incompatible. I'm not going to repeat the many, many … [Read more...]
Engaged Marketing: Sales
I am in the process of considering marketing as part of my ongoing series on mainstreaming community engagement–figuring out how to be engaged without adding a lot of new "stuff" to do. Here, I want to discuss how the sales process can be "engaging." (NB: In posts on mainstreaming engagement, I am addressing only those individuals or organizations that want broader and deeper relationships with their communities but are uncertain how to begin … [Read more...]
Engaged Marketing: Research
In my ongoing effort to imagine arts management structures/practices/programs in a community engagement context (what I call mainstreaming engagement), I'm in the midst of several posts attempting to do that with marketing. In the beginning (Engaged Marketing: Introduction), I discussed (with myself) what marketing is–a task not without its own difficulties. (My conclusions, grossly oversimplified, were that 1) Marketing included but was not … [Read more...]
Engaged Marketing: Introduction
Talk about "where angels fear to tread." OK, I'm going to start a series of posts dealing with marketing from a community engagement perspective. I simply ask for a little forbearance. I believe my difficulty is that people have in their heads so many different ideas about what marketing is. I began some of my early comments in this blog with what I now acknowledge to be a somewhat narrow (though largely unconscious) understanding that … [Read more...]
Outreach ≠ Community Engagement
I sometimes hear people equate outreach with community engagement. In my ongoing effort to clarify the language we use about these matters, I'd like to differentiate between these two terms. For me, the simplest distinction is that outreach is (at best) done "for," community engagement is done "with." Outreach, as the word implies, keeps the "outreacher" at the center. The "targets" of the outreach are outsiders. The entire center of gravity as … [Read more...]
Equity/Diversity/Change
[Guest post by John L. Moore, III (Moe) of JOMA Arts & Consulting, Charlotte, NC] About a month ago, I heard from Doug Borwick asking if I’d be interested in offering any commentary to the recent blog posts that, in one way or another, were looking at pluralism and/or “equity” in the arts. Ultimately I agreed to write something, as this particular corner in the arts and culture arena is where the majority of my career – and my life – has … [Read more...]
A Board of Engagers
Previously (The Board as Engagers), I discussed considering one role of the board to be that of relationship engine. That would lead recruitment processes to include relationship capital as one criteria for membership. I also acknowledged, at the end, that that might not be immediately possible, practical, or even advisable in all situations and promised an alternative. That's what we're about here. (NB: In posts on mainstreaming engagement, I … [Read more...]