In my ongoing effort to imagine arts management structures/practices/programs in a community engagement context (what I call mainstreaming engagement), I'm in the midst of several posts attempting to do that with marketing. In the beginning (Engaged Marketing: Introduction), I discussed (with myself) what marketing is–a task not without its own difficulties. (My conclusions, grossly oversimplified, were that 1) Marketing included but was not … [Read more...]
Engaged Marketing: Introduction
Talk about "where angels fear to tread." OK, I'm going to start a series of posts dealing with marketing from a community engagement perspective. I simply ask for a little forbearance. I believe my difficulty is that people have in their heads so many different ideas about what marketing is. I began some of my early comments in this blog with what I now acknowledge to be a somewhat narrow (though largely unconscious) understanding that … [Read more...]
A Board of Engagers
Previously (The Board as Engagers), I discussed considering one role of the board to be that of relationship engine. That would lead recruitment processes to include relationship capital as one criteria for membership. I also acknowledged, at the end, that that might not be immediately possible, practical, or even advisable in all situations and promised an alternative. That's what we're about here. (NB: In posts on mainstreaming engagement, I … [Read more...]
The Board as Engagers
Today we consider nonprofit governance from a community engagement perspective, specifically the make-up and function of the nonprofit board of directors. Most arts administrators understand boards as resource engines. We have a history (understandably) of populating our boards with moneyed people or people who know moneyed people. They clearly represent financial resources. In Governance as Leadership authors Richard P. Chait, William P. Ryan … [Read more...]
Engaging the Third Rail: II
Last time your intrepid blogger embarked upon a consideration of the untouchable heart of the arts enterprise: programming. Herein we continue the journey. ---------- From the previous post: (NB: In these posts on mainstreaming engagement, I am addressing only those individuals or organizations that want broader and deeper relationships with their communities but are uncertain how to begin or even whether it is possible to do so without … [Read more...]
Engaging the Third Rail
The art. Programming. The reason artists create and arts organizations exist. The untouchable heart of the enterprise. (NB: In these posts on mainstreaming engagement, I am addressing only those individuals or organizations that want broader and deeper relationships with their communities but are uncertain how to begin or even whether it is possible to do so without completely reinventing the organization.) When I began an outline of how … [Read more...]
Matter by Mattering
In Communities Take Care of Things I raised the issue of mattering. It is our marginalization from the broad public that is a principal hindrance to sustainability. If we matter to our communities, we will be supported by them in all ways that are important, including financially. How do we reach this nirvana-like state of support? (Or more realistically, how do we simply get on the community's radar screen in a positive way?) Communities must … [Read more...]
Overcoming Artcentricity
In Shifting the Center I began a consideration of transforming the way we think about the relationship between art and community. Many of us in the arts see the world from the perspective of our arts discipline, and that discipline–along with the work that is its expression–is a value unto itself. Our commitment to art can be nearly all-consuming. But this is a hindrance to relationship building. It gets in the way of engagement. We cannot and … [Read more...]
The Trash Project
http://www.youtube.com/watch?v=h6ZBlYdyoeQ One of the joys of all the traveling and speaking I am undertaking is the opportunity to find out about cool examples of engagement work going on around the country. I am going to Austin for the Texas Commission on the Arts & Texans for the Arts conference, Strategies for Success. As part of the preparation, I asked the organizers to send me examples of interesting projects. The subject of this … [Read more...]
Mainstreaming on My Mind
My basic beliefs about the arts and community engagement are fairly well-known to anyone who reads this blog or who has read my book. 1) Community engagement is vital to a healthy future for the arts; 2) substantive community engagement is relatively rare in the established arts world; and 3) since there are no extra resources to add "new" stuff to the list of what we do, mainstreaming engagement–making engagement the core perspective in all … [Read more...]