• Home
  • About
    • Engaging Matters
    • Doug Borwick
    • Backstory-Ground Rules
    • Contact
  • Resources
    • Building Communities, Not Audiences
    • Engage Now! A Guide to Making the Arts Indispensable
  • EM’s List
  • AJBlogs
  • ArtsJournal

Engaging Matters

Doug Borwick on vibrant arts and communities

You are here: Home / Archives for Overview

Marketing and Development Terminology

October 14, 2015 by Doug Borwick

This is part of a series of blog posts in conjunction with TRG Arts on the interrelationships among marketing, development, fundraising, and community engagement. (Cross-post can be found at Analysis from TRG Arts.) The point of the series is that they are all rooted in relationship building and maintenance. Today we’re talking about definitions. Oh great! But if all of these things are related, we’ve got to be able to understand how they are … [Read more...]

A 21st-Century Commons

September 16, 2015 by Doug Borwick

In June I was asked to speak to representatives of New Mexico’s Arts and Cultural Districts. The occasion provided me the opportunity to reflect on the intersection of creative placemaking and community engagement. Creative placemaking is designed, among other things, to bring “diverse people together to celebrate, inspire, and be inspired.” [Ann Markusen and Anne Gadwa, Creative Placemaking: … [Read more...]

Creative

May 20, 2015 by Doug Borwick

I recently returned from participating in a Colorado Creative Industries gathering in Ft. Collins. There were three separate events presented (a fact which dawned on me only shortly before I got on the plane to attend)–a Change Leaders Conference, a Colorado Creative Districts convening, and CCI’s annual Summit–and I was part of all three. A significant insight for me was the use of the word “creative” in much of the work in Colorado. CCI is one … [Read more...]

Historically White Theatre

April 8, 2015 by Doug Borwick

At the closing session of TCG's Audience (R)Evolution convening in Kansas City last month, Rebecca Novick of California Shakespeare Theater made a comment in which she referred to her company (and many of the others represented in the room) as "historically white theatres." Rebecca's phrase (but see note below) nailed a powerful concept and provided a teachable moment for everyone for whom that approach to thinking about the topic of diversity … [Read more...]

Notes from St. Louis

January 14, 2015 by Doug Borwick

In early December the Regional Arts Commission of St. Louis brought me in to support its work in community engagement. Several elements were new. One was a discussion of misconceptions about the nature of community engagement. The other was specific one-on-one work with arts organizations in engagement planning. Here is the gist of the first part: The Myths Community engagement is A Fad It’s true that there is an over-focus and, more … [Read more...]

Reflections on a Conference

January 7, 2015 by Doug Borwick

In November I participated in a conference sponsored jointly by New Mexico MainStreet, the New Mexico Historic Preservation Division, and New Mexico Arts. It was a multi-disciplinary gathering to cheer my liberal arts soul. It was also–as a result, I believe–one of the most productive conferences I have attended in years. At the close, the principal presenters were asked to summarize their takeaways as a prelude to participant discussion. What … [Read more...]

Community Engagement: A Habit of Mind

November 19, 2014 by Doug Borwick

Perhaps the most important requirement for newcomers to community engagement is development of a new perspective, a new way of thinking that incorporates awareness of community into all their work. This is a frame of reference that places interests of the public high enough in unconscious thought processes that they influence creative choices. It is a perspective that grows out of belief, commitment, and practice. Belief and commitment are … [Read more...]

The Visible Hand

September 10, 2014 by Doug Borwick

Much of my pragmatic (as opposed to moral) argument for deep focus on community engagement is of the “invisible hand” variety. (Thank you Adam Smith.) Economic, cultural, and social forces will inevitably, but without direct action, change the landscape to such an extent that business as usual in the arts will eventually become unsustainable. The area where such pressures move from the invisible/indirect to the visible/direct is in public … [Read more...]

Improving Lives “vs.” Arts Mission ??!!

August 13, 2014 by Doug Borwick

As part of last June's conference of the League of American Orchestras in Seattle, I got to sit in on a pre-conference session of League members' Education and Community Engagement staff. It was great to be around a group dedicated to the work I believe is so important to the future of the arts. While there was much of value for me in that session, one participant question has haunted me for the weeks since. In a Q & A period, one woman asked … [Read more...]

Community Engagement ≠ Charity

July 30, 2014 by Doug Borwick

A couple of weeks ago my blogging buddy Trevor O'Donnell posted one of his parting essays, "Community Engagement is a Lousy Way to Sell Tickets." [Disclosure: we had been corresponding on the subject in the days ahead of that post.] In it he highlights the fact that community engagement does not generate much in the way of immediate ticket sales and to expect it to do so demonstrates a lack of understanding of the nature of the work. He also … [Read more...]

« Previous Page
Next Page »

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,552 other subscribers

About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

Archives

Recent Comments

  • Jerry Yoshitomi on Deserving Attention: “Doug: Thank you very much for this. I am assuming that much of the local sports coverage is of high…” Mar 25, 16:28
  • Alan Harrison on Deadly Sin: II: ““Yes, but it’s Shakespeare!” is a phrase I heard for years in defending the production of the poetry from several…” Feb 17, 19:38
  • Doug Borwick on Deadly Sin: I: “Excellent question.” Feb 11, 16:08
  • Jerry Yoshitomi on Deadly Sin: I: “When I first came into the field and I met our leadership, it seemed to me that ‘arrogance’ was a…” Feb 10, 15:36
  • Doug Borwick on Cutting Back: “Thanks for the kind words. Hope you are well.” Oct 2, 06:58

Tags

arrogance artcentricity artists arts board of directors business model change community community engagement creativity dance diversity education equity evaluation examples excellence funding fundraising future governance gradualism implementation inclusion instrumental international Intrinsic mainstreaming management marketing mission museums music participation partnership programming public good public policy relationships research Robert E. Gard Foundation simplicity structure terminology theatre
Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in