by Karen Gahl-Mills This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement, and public policy. (Cross-post can be found at Analysis from TRG Arts.) I had an interesting conversation with a smart colleague today, on the topic of the role of cultural organizations in civic affairs. We … [Read more...]
Client, Customer, Collaborator: A Roadmap
by Amelia Northrup-Simpson This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement, and public policy. (Cross-post can be found at Analysis from TRG Arts.) Do you treat arts patrons like customers, clients, or collaborators? In the first post in this series, Doug Borwick laid out … [Read more...]
The Arts in the Small Community
Today's post is by guest, colleague, and dear friend–Maryo Gard Ewell 2016 marks the 50th anniversary of the start of The Arts in the Small Community project led by Robert E. Gard, and we invite you to celebrate with us! Robert E. Gard was a visionary in the field of community arts. While many people in the 1940’s and beyond were talking about “access” to the arts for people, typically, that meant that Everyman should be in the audience or … [Read more...]
Learn-Unlearn
What the field needs to learn and “unlearn” about developing arts audiences by Jill Robinson This post is part of a series of collaborations with TRG Arts and is cross-posted to their blog Analysis from TRG Arts. I recently delivered a keynote at the Conferencia Anual de Marketing de las Artes (Annual Conference on Marketing the Arts) in Madrid and Barcelona, hosted by Spanish consulting firm Asimetrica. The focus of this year’s … [Read more...]
Both Sides, Now
Both Sides, Now: Short-Term Income vs. Long-Term Engagement in the Arts By Jill Robinson, TRG Arts This post is part of a series of collaborations with TRG Arts and is cross-posted to their blog Analysis from TRG Arts. A year or two ago a mentor introduced me to the concept of “polarity management.” It sounds like just another business buzzword, but—stick with me—it gave a name to something that I and many of us have experienced and struggled … [Read more...]
Measure Revenue Differently. Cultivate Loyalty Collaboratively
By Jill Robinson, TRG Arts This post is part of a series of collaborations with TRG Arts and is cross-posted to their blog Analysis from TRG Arts. Arts Journal blogger Doug Borwick recently wrote a post on the role of marketing and development departments that captured my attention. In the following quote he summarizes an issue that I’ve been thinking about for a long time: In the nonprofit world, marketing and development have been … [Read more...]
Inside Out vs. Outside In
Inside Out vs. Outside In: Community engagement and loyalty building work together Guest Post by Amelia Northrup-Simpson, TRG Arts This post is part of a series of collaborations with TRG Arts and is cross-posted to their blog Analysis from TRG Arts. There are two schools of thought when it comes to eating a cinnamon roll. There are those who eat the cinnamon by unrolling it, eating along the edge, slowly making their way to the … [Read more...]