by Clara Pinsky, Program Coordinator; Krissie Marty, Associate Choreographer; Allison Orr, Artistic Director Forklift Danceworks This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement and public policy. (Cross-post can be found at Analysis from TRG Arts.) The need to deepen … [Read more...]
From Arts Experience to Human Experience
by Barry C. Hughson This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement and public policy. (Cross-post can be found at Analysis from TRG Arts.) A few months ago, I attended the dress rehearsal for “Dreamers Ever Leave You”. It was a transformational artistic and human … [Read more...]
Artistic Excellence and Mutual Self-Interests
by Seema Sueko This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement and public policy. (Cross-post can be found at Analysis from TRG Arts.) I serve as a theater director, producer, writer, and, in the past, actor. My artistic collaborators and I vigorously pursue artistic excellence … [Read more...]
Are You Getting Enough Bang for Your Buck?
by Zannie Voss Director, National Center for Arts Research This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement and public policy. (Cross-post can be found at Analysis from TRG Arts.) In the National Center for Arts Research’s Edition 3 report on the health of the U.S. arts and … [Read more...]
Artists and Relationship Building
by Laura Zabel This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement and public policy. (Cross-post can be found at Analysis from TRG Arts.) There is a lot of work right now on building demand, value and interest in the contributions of art and artists to places, social change, … [Read more...]
New vs. Existing: A Time for Every Patron
by Chad Bauman This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement and public policy. (Cross-post can be found at Analysis from TRG Arts.) As a chief marketing officer, consultant and now managing director, I’ve participated in my fair share of marketing committee meetings. One of … [Read more...]
“The Work Will Do the Work” ??
by Chris McLeod This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement, and public policy. (Cross-post can be found at Analysis from TRG Arts.) “The work will do the work.” Wait. Not so fast. As a strategic arts marketing consultant I spend a lot of time speaking with (and … [Read more...]
Relationships and Public Policy
by Karen Gahl-Mills This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement, and public policy. (Cross-post can be found at Analysis from TRG Arts.) I had an interesting conversation with a smart colleague today, on the topic of the role of cultural organizations in civic affairs. We … [Read more...]
Client, Customer, Collaborator: A Roadmap
by Amelia Northrup-Simpson This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement, and public policy. (Cross-post can be found at Analysis from TRG Arts.) Do you treat arts patrons like customers, clients, or collaborators? In the first post in this series, Doug Borwick laid out … [Read more...]
Customer, Client, Collaborator?
In January, Doug McLennan published a post Is Earning Making Money The New Audience-Building Strategy? In a comparison of for-profit and not-for-profit enterprise, he began to intrigue me when, addressing the former, he said "More than ever consumers are about relationships – the kinds of relationships that non-profits have worked on for years." He then went on to consider whether crowd-funding, which began as simply a way to raise money might be … [Read more...]