In the wake of 9-11, security experts wanted more data to detect threats to security. In the explosion of data collection that followed, it became obvious that more data created more noise, perversely in some cases making it more difficult to see embedded threats rather than less. More is not always better, and data is meaningful only if a.) you're measuring the right things, and b.) you know the … [Read more...]
How Subsidy for Big Tech Wrecked the Arts (and Journalism)
In the 2010s, cheap solar panels from China began flooding the US market, killing off US domestic panel-makers who couldn’t compete on price. The US government slapped a 40 percent tariff on Chinese panels, claiming under World Trade Organization rules that China’s government was unfairly subsidizing panel-makers. Given how quickly solar panel costs were plummeting and the Byzantine ways in which … [Read more...]
The UnderTow: What the new Edinburgh Fringe Tells us about a Post-COVID World
The Edinburgh Fringe Festival is the world's largest arts festivals, with over 3 million visitors each August. Last week it announced a series of major reforms to the ways it does business and treats employees and artists. It pledged to work towards lessening its environmental impact, and instituted new rules to "manage the scale" of the festival over the coming years. It's both a recognition … [Read more...]
Artists Erased From The Web And Our Growing Problem With Facts
Artist and author Dennis Cooper got his blog back this week. Google had suddenly removed the 14-year-old blog a few months ago without warning and had refused to answer Cooper's repeated attempts to find out why. After the takedown got attention "from international media outlets, a statement of support from PEN America and a petition to recover the blog," Google finally responded to Cooper's … [Read more...]
TV Dying, Video Streaming Surging – So This Is How People Are Getting Their News (Uh-Oh)
A flood of stories this week show how TV is dying and video is on the rise. You think changing audience behavior is tough on arts organizations? Try it when you're a multi-billion-dollar conglomerate like NBCUniversal Comcast or Verizon. Olympics TV ratings were down 18% from 2012. NBC had paid $1.23 billion for rights to the broadcast MTV Video Awards ratings this week fell 30 percent … [Read more...]
What Happens When Critical Opinion Separates From The Audience?
Three stories this week get to the heart of the question. First, the BBC polled critics worldwide and asked them what were the best 100 movies made so far in the 21st Century. Look at the list and you see something striking - the top 10 films collectively took in $213 million, or, as Barry Hertz observed in The Globe & Mail, about $50 million less than Suicide Squad made in two and a half … [Read more...]
Attention Deficit Disorder: Our Walled-Garden Problem
As the digital world pummels us with more information and choice, many of us react by walling off the things we simply won't pay attention to. It's a survival strategy. We increasingly define ourselves by the things we choose to pay attention to, and bestowing attention is a form of currency we are reluctant to squander. This is a problem if you're trying to grow an audience. Building a better … [Read more...]
Get Your Damn Ads Out Of My Social Media! (They Don’t Work Anyway)
Anyone you know like ads? No. They're the cackling crows getting between you and what you're after. They're uninvited, unwelcome, and we do whatever we can to swat them away. So why is my social media packed with ads for the arts? What's the point? Every arts organization does social media. But much of it is essentially self-serving product promotion. "Catch this show..." "This awesome artist … [Read more...]
The Virtual Arts – Have It Your Way?
C-NET came away from this month's Consumer Electronics Show in Las Vegas pronouncing that virtual reality is going to displace traditional porn. No surprise that the porn industry leads in technology. Because of all the money in the early days of the internet, porn invested heavily in technology and pioneered pop-ups, redirects, payment collection and more. Much of your everyday internet … [Read more...]
Playing For The Screens – Is Our Obsession With Video Changing The Live Arts Experience?
One weekend last November, the biggest box-office at movie theatres throughout the UK wasn't for the latest Hollywood blockbuster (the latest "Hunger Games" movie opened that Friday). It was for a live broadcast of Kenneth Branagh’s production of "The Winter’s Tale" which was streamed live to 520 theatres in the UK and 100 more internationally on November 26. Starring Branagh and Judi Dench, it … [Read more...]
Is Earning Making Money The New Audience-Building Strategy?
Maybe it's obvious, but in the for-profit world, making money is the point; profit defines success. In the non-profit world, the relationship between profit and success is more complicated. "Profit" (or balancing the books) is regarded as a hill to be climbed over rather than the objective. In the hyper-connected world of social media, profit is no longer simply about selling more product. More … [Read more...]
The Innovation Imperative (But Will It Get Us An Audience?)
Recently, an orchestra manager told me that his orchestra was going to be "the most innovative orchestra in the world." I asked what he was doing that was so innovative, and he rattled off a list of initiatives - performing out in the community in unusual spaces, partnering with other artists and arts organizations on projects the orchestra had never considered, expanding repertoire to include … [Read more...]
The Mass Market Ain’t What It Used To Be (And What That Means For The Arts)
What does it mean to "engage with an audience"? It's a fundamental question for anyone who makes anything. Whether it's a political party trying to win votes, Coke trying to sell drinks, an entrepreneur trying to sell an idea, or a theatre trying to sell tickets. Whole industries thrive on trying to define, quantify and strategize engagement and building audience. It breaks down into three … [Read more...]