What business success in theatre looks like, our over-obsession with creativity as a catch-all answer to success, how the art markets really work, how taste gets confused with pretension, and machines' inroads to art. Theatre is a big gamble but when it hits it REALLY hits: We're used to being dazzled by the huge budgets and box office of movies. Theatre not so much. Mostly, theatre is a risky … [Read more...]