What does it mean to "engage with an audience"? It's a fundamental question for anyone who makes anything. Whether it's a political party trying to win votes, Coke trying to sell drinks, an entrepreneur trying to sell an idea, or a theatre trying to sell tickets. Whole industries thrive on trying to define, quantify and strategize engagement and building audience. It breaks down into three … [Read more...]
Douglas McLennan's blog
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An ArtsJournal Blog
Recent Posts
- How Should we Measure Art?
- Classical Music has Lost a Generation. Blame the Metadata (in part)
- When “Vacuum Cleaner for Babies” Beat Taylor Swift: Fixing the Music Streaming Problem
- The Essential AI: Translating the Art of What We See, Hear and Experience
- A Framework for Thinking about Disruption of the Arts by AI