Choice is good right? Malcom Gladwell does a great talk on how Howard Moskowitz revolutionized marketing by understanding the dynamics of choice. His example here is spaghetti sauce. Traditional marketing strategy had been to get together focus groups and ask them what they liked in a good sauce. Then groups were asked what characteristics they liked in a sauce - should it be chunky? Zesty? … [Read more...]
Douglas McLennan's blog
An ArtsJournal Blog
Recent Posts
- How Should we Measure Art?
- Classical Music has Lost a Generation. Blame the Metadata (in part)
- When “Vacuum Cleaner for Babies” Beat Taylor Swift: Fixing the Music Streaming Problem
- The Essential AI: Translating the Art of What We See, Hear and Experience
- A Framework for Thinking about Disruption of the Arts by AI