Steve Ballmer, speaking at the Cannes Lions Advertising Festival, said he doesn't see a recovery for the news industry after the recession:"I don't think we are in a recession, I think we have reset," he said. "A recession implies recovery [to pre-recession levels] and for planning purposes I don't think we will. We have reset and won't rebound and re-grow."So how will we get our news? "All … [Read more...]
Archives for June 24, 2009
Power Curve: Four (Short) Stories About Empowering Audiences
A few years ago arts organizations had the bright idea that they should sell tickets online. Not wanting to invest much in the effort, they turned to the obvious ready-made ticket seller: Ticketmaster. It wasn't an encouraging experience. Orchestras reported mediocre online sales. It wasn't until a customized ticket-selling web application came online that online sales proved their worth. What was … [Read more...]