Archives for February 26, 2018

I heard yet another talk about audiences last week that used two adjectives interchangeably to describe them: “gray-haired” and “dying.” I get it.  The young demographic is a big prize: get listeners hooked in their teens and twenties and you could have them coming back for a half century.  That’s just not the case with a 60-year-old listener.  But there are still problems with this approach … [Read more...]