Cultural Telethon: What Will the Italians Think of Next?

Advertisement for Italy’s “Maratonarte”:
“Act as if Italy were your own house.”
Under the auspices of Italy’s Ministry of Culture, the country’s first cultural telethon, Maratonarte, raised some 2.8 million euros as of 7 p.m. Sunday, the last day of a three-day broadcast campaign to support seven cultural preservation projects.
Contributions are still being taken by phone and on the web.
The Manchester Guardian has the story.
Can you imagine Jerry Lewis doing a CultureThon in this country? Maybe Steve Martin.