EAGER to meet fitness guru richard simmons? what about reliving eighth grade? nostalgic for your high school prom? how 'bout driving across country powered only by dirty fry oil? my answer to all of these questions is a resounding NO, but to some authors more successful than yours truly, these stunts and others have resulted in new books, some of them big hits. HERE is my LA Times piece on a.j. … [Read more...]
Scott Timberg on Creative Destruction
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