In a Q & A session at the end of a presentation I made to arts leaders not long ago, a question came up about getting feedback from audiences in real time. Many of the participants said that their audience members wouldn't fill out surveys that were inserted in the concert programs. Nor would they go online after the event. How was anyone to get timely and accurate feedback? How could you initiate a conversation if no one would talk BACK to you? I thought for a moment and came up with an inexpensive, low-tech idea. Later, I found out … [Read more...]