"Ads that ran for 30 seconds outperformed others on most key performance indicators such as engagement, brand effect, and recall, and were also heard as more trustworthy, likable and relevant," said Audacy's chief research officer about the study. - Inside Radio
An executive announced that the platform will only go forward with programs that have already been contracted through the Black Voices and YouTube Kids Funds — a big change from earlier plans to present a lot of original content on the YouTube Premium paid subscription service. - The Hollywood Reporter
Streaming was supposed to be the great equalizer, for either access to content or its segmentation into competitive platforms warring for their niche and slice of IP. Yellowstone presents a fascinating rebuke to these trends. - The Guardian
"There has been a range of films" — Zero Day (2002), Elephant (2003), Polytechnique (2009), Beautiful Boy (2010), We Need to Talk About Kevin (2011), Mass (2021), the documentary Bowling for Columbine (2002) — that have tried to make some kind of sense of these senseless, most horrifying atrocities." - BBC
The news giant has already poached Audie Cornish from NPR and Chris Wallace from Fox for CNN+ (rumor has it they dangled $20 million at Rachel Maddow), and it's bringing on its own stars (Anderson Cooper, Sara Sidner) as well. The suits insist, "This is not CNN 2." - Vanity Fair
It's the way the BBC is funded — a flat fee, currently £159 ($217) a year, charged to every household in the UK that has a television. Here's an explanation of how that money is spent, why the fee was just frozen, and why the Tories want to kill it. - BBC
YouTube’s controversial move to remove public dislike counts in November was aimed at shielding smaller creators from harassment campaigns but has already started to discourage certain viewers from engaging with videos on the platform, new data suggests. -Variety
Shadow culture secretary Lucy Powell said the Government is signalling “the end of the BBC as we know it” in a “pathetic” attempt to distract from Boris Johnson’s difficulties over Downing Street parties. - The Press-Gazette
Sounds great during a pandemic, right? But the BBC is commercial-free, and the license fee is its income, so when the fee doesn't keep up with inflation, the broadcaster must plan for budget cuts all around. - Variety
Cheers aren't what one might expect for yet another canceled in-person event - and yet, 80 films will be on offer, with art houses across the country screening films in-person. Sorry, Park City, but this is "a more democratic and authentic representation of audiences." - Washington Post
"The directors’ branch has been known to be an exclusive club that has snubbed" newcomers like Ava DuVernay and Shaka King. "Crowding the race this year are such big names as Joel Coen for The Tragedy of Macbeth and Steven Spielberg for West Side Story." - Variety
Basically, it's easier for the writers and creators of tales: "It is a tried and tested, tragic narrative formula that efficiently releases them into the wider world, as well as exposing them to danger." - The Guardian (UK)
