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DANCE

How “Dance Marketing” Helped An Indian Clothing Company Flourish

Telling us how the team came up with the idea of dance marketing, Lekhinee shared, “We were going to launch our Saris. We were known for our Kurtas and our fabrics before then. We wondered, how can we really break the clutter…My friends would come for the photoshoot because we always believed in showcasing real women (not models). So...

How Did This Ballet Company Keep Its Dancers Working Throughout The Pandemic? Giving Them Other Jobs

The St. Paul-based Ballet Co.Laboratory has " dual-contract structure provides its dancers with administrative employment, whether in management, communications, development or teaching — a framework that became especially useful in keeping the dancers employed during the pandemic." - Pointe Magazine

Twyla Tharp @80

The choreographer’s eclectic inspirations wind like a scenic highway through American culture, from ballet to figure skating, from Frank Sinatra to Philip Glass. - Washington Post

Indoor Dance In New York Goes On Delay Once Again

The plan: Audacious, but careful. The space: The Park Avenue Armory, with an extremely limited audience. The issue: "The eagerly anticipated performances, which were set to begin on Wednesday for a sold-out seven-day run, had to be postponed after several members of the Bill T. Jones/Arnie Zane Company tested positive for the virus." - The New York Times

A Paris Ballet Star Dances With Memories, And Anselm Kiefer Paintings

Hugo Marchand's new memoir speaks of feelings that seem to beset nearly every dancer - of not belonging, of self-doubt, and of stage fright. And his newest pandemic project brought him into close contact with artist Anselm Kiefer. "I like the way loops and matches Kiefer’s work which uses recycled and repeating materials. We were lucky to meet...

Oh Great, Now They’re Turning Dance Into NFTs, Too

With Non-Fungible Tokens taking the visual art world hostage by storm, it was only a matter of time before other art forms turned to them. The NFTs made by blockchain platform Enjin and street dance group Beauty in the Streets "represent signature moves and mannerisms of various performers which, in turn, can then be sold to fans via online...

NBC Cancels “World Of Dance”

The show had been a strong performer for NBC over its first three seasons, but the fourth season ebbed and flowed in the numbers. The format, which is owned by Universal Television Alternative Studio, also has been remade in a number of territories globally including Thailand, Philippines and Poland.  - Deadline

Dog Dance Competitions (Yes, They’re A Thing)

The sport is called canine musical freestyle. "At a typical competition, you might see dogs weaving through their handlers' legs, rolling over, spinning on their hind legs or leaping triumphantly into the arms of their humans, tails wagging all the way through. Some routines are more skit-like and tell a story, while others are more abstract." - Dance Magazine

As Ballet Companies Move Toward Reopening Without Knowing What The Rules Will Be, How Are They Hiring Dancers?

"'What would you do if you had no idea when a season would begin, what venue capacity you could perform in and what the cast size can be for repertory?' says Larissa Saveliev, founder and artistic director of Youth America Grand Prix of roster building. 'The old rules don't apply anymore.' With all the uncertainty, what is hiring and...

Jacob’s Pillow Dance Festival Will Happen This Year, But Outdoors Only

"Even by the standards of 2020, Jacob's Pillow had a tough year. Not only did the dance center in Becket, Mass., have to cancel its annual summer season for the first time in its history, but it also lost one of its theaters, the Doris Duke, to a fire. But 2021 has begun more brightly: it will hold...

Irish Dance As A Sport (On Tik Tok)

The brothers frequently refer to Irish dancing as a “sport”. “It’s not that we don’t consider Irish dancing an art form because obviously it is one,” says Michael. “We consider it a sport because it is extremely athletic but also because of the hours of training that you put in for a World Championship. You’re training every single day,...

A Dance Program To Help Unhoused Women Find Home Boosts Itself Online

A formerly in-person series of dance workshops in Portland, whose profits go to aid women and marginalized gender people experiencing homelessness, actually expanded during the pandemic. "In some ways, the need to switch yielded some positive change for the workshops. The team ended up creating an Instagram account and getting a website running, ... two assets that they’d functioned...

How ABT Pivoted To TikTok

At least a little bit: "'The expectation of an elite ballet company is that it's going to be really cutthroat and really scary and really intimidating,' Holloway said, but ABT is a big, supportive family who like to have fun" - and both the older Instagram and fairly new TikTok accounts emphasize that for their younger-skewing audiences. -...

How The Breakdancing Competition At The 2024 Olympics Will Work

"Sixteen b-boys and 16 b-girls will compete in Paris, chosen through qualifying events organized by WDSF on five continents. There will be no numbered scoring. Instead, the competition will be structured in battle format, true to b-boy/b-girl culture: tournament-style, one-versus-one. The winner of one battle moves on to face the next challenger, and the winner of that battle moves...

Men Dancing En Pointe: Why Should Only The Women Get To Do It?

Dancing on the tips of the toes has always been part of the ballerina mystique; traditionally, men have done it only for comedy. Now there's a crop of male ballet dancers who are taking pointe work seriously, and they want the rest of us to take it seriously, too. - The Guardian

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