ArtsJournal: Arts, Culture, Ideas

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What Does The Data Tell Us About Where Arts Attendance Will Be By This June?

The researchers at SMU Data Arts have updated their numbers, incorporating information about ticket sales, prices, COVID case rates, vaccination rates, etc.; they have new projections based on two scenarios. The key factor: higher vaccination rates aren't making the same difference in attendance they had earlier. - SMU Data Arts

Reclaiming A More Complex Music History For, And In, Nashville

"Authoritative tellings of Nashville's music history have centered institutions like the Grand Ole Opry and Music Row. ... But that focus neglects a world of activity that went on in the historically Black part of town." Brassville aims to change and reclaim that history. - NPR

Boston Has Been Without A Concertmaster Since 2019, And Its Search Is Being Conducted, As Normal, In Secrecy

Boston music lovers are curious because "the Boston Symphony Orchestra has been quietly searching for its next concertmaster. Whomever they appoint to this coveted chair will hold a tenured position occupied by only three violinists over the course of the last century." - Boston Globe

New York State Is Dropping Mask Requirements, But Broadway Is Not

"Broadway's mask and vaccination policy will remain in place through at least April 30, the most recent extension date for the policy announced last month. Broadway has required audience members to be be vaccinated and wearing a mask since its return last year." - Playbill

Royal Shakespeare Co. To Use TikTok To Market Low-Price Tickets To Young People

The "TikTok tickets" scheme will offer £10 seats, along with subsidized travel to Stratford-upon-Avon, to people aged 14 to 25 for this summer's productions of Richard III and All's Well That Ends Well. - BBC

What This Year’s Oscar Best Picture Nominations Say About The Movie Audience

“Dune,” the sprawling first installment of Denis Villeneuve’s ambitious adaptation of the 1965 science fiction novel, was the only nominated film that could claim to be a classic box office success, having earned more than $100 million in bricks-and-mortar theaters. - Washington Post

Did This Year’s Oscar Nominations Show The Usual Art-Versus-Popularity Divide? It’s Not That Simple Anymore

"The definition of success (is) more slippery than ever. Gone are the days when box office is the only metric; streamers calculate their investments not based on conventional monetary returns, but in gaining and retaining subscribers." And some nominees simply don't fit within the art-pop binary. - MSN (The Washington Post)

NBC Uses Olympics To Test New Way Of Measuring Audience

To boost its efforts to offer an alternate means of counting the video-watching masses, NBCU is working with more than 30 different advertisers to test a new measurement tool it has built with iSpot.TV — and using the company’s Olympics and looming Super Bowl broadcasts as a sort of test run. - Variety

Spotify’s Joe Rogan Problem Is So Much Bigger Than Rogan

"Spotify has a responsibility for what it’s amplifying. Does that mean that it has the only responsibility? Does that let the producer, the content creator off the hook? No. Does it let the audience off the hook for their need to engage in critical thinking, critical listening?" - Slate

Big U.S. Podcast Companies Turn Their Attention To Non-English-Speakers

Vice Media, Audible, iHeartMedia, and the children's podcast producer Tinkercast are all working to expand offerings in Spanish, Chinese, Arabic, Hindi, French, and other languages — both by translating popular English-language properties and by creating original programming. - Digiday

Broadway’s Reopening Last Fall Did Not Go As Expected, Even Before December’s Omicron Spike

"During the months when the pandemic kept Broadway shuttered, a hypothesis took hold: Once theaters reopened, the audience would include more New Yorkers and fewer tourists, and the result could be a more receptive marketplace for ambitious new plays. It did not turn out that way." - The New York Times

If You’re Following Joni Mitchell And Neil Young Off Spotify, Here Are Your Other Options

First, of course, you could just buy music. But if you're a streaming fan, there are a lot of other options, some of which even seem to pay musicians in a half-decent way. - Los Angeles Times

The UK Is Looking Into The Pathetic Amounts Of Money Musicians Get From Streaming Services

"The world’s three biggest music companies: Universal Music, Sony Music and Warner Music, control about three-quarters of the UK recording market, allowing them to strike increasingly advantageous deals with streaming companies." That's not good for smaller artists - or maybe consumers. - The Guardian (UK)

Some Of The Best-Loved Scenes In Iconic Movies Are Only There Because Of Test Screenings

Anne Archer shooting Glenn Close in Fatal Attraction. Julia Roberts dancing with Rupert Everett to end My Best Friend's Wedding. The freeway dance that opens La La Land. All there thanks to test audiences. And that Kevin Costner baseball movie nearly went out under the title Shoeless Joe. - BBC

Theatres Are Experimenting With Varied Curtain Times — Again (And That’s A Good Thing)

It was only from the 1970s that American commercial theater settled on the rule: start at 8:00 for evening shows and 2:00 for matinees (maybe 3:00 on Sundays). COVID has loosened that rule — and though ticketholders have to pay attention, they now have more choice and flexibility. - The Stage

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