ArtsJournal: Arts, Culture, Ideas

Hannah Grannemann

Hannah Grannemann
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A Christmas Carol as an Arts Marketing Parable

Take a journey of discovery through this retelling of A Christmas Carol where you star as a struggling Marketing Director finding their way in this cold world of 2024.

Row X Wrapped

Inspired by Spotify Wrapped, check out this podcast based on all the Row X posts to date.

It’s all about the Vibes: Lessons from the election for arts marketers

What can we learn about arts marketing from how people consume information about elections? Lead with vibes.

Imagine if the arts were funded with $27 donations

In a recent New York Times article, Barry Edelstein, Artistic Director of The Old Globe, a large nonprofit theater in San Diego, gave a quote that caught my eye. He said, “We’re not going to solve the structural financial problems facing the sector through Bernie Sanders-style $27 contributions. It’s going to take really significant infusions […]
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