ArtsJournal: Arts, Culture, Ideas

Hannah Grannemann

Hannah Grannemann
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It’s all about the Vibes: Lessons from the election for arts marketers

What can we learn about arts marketing from how people consume information about elections? Lead with vibes.

Imagine if the arts were funded with $27 donations

In a recent New York Times article, Barry Edelstein, Artistic Director of The Old Globe, a large nonprofit theater in San Diego, gave a quote that caught my eye. He said, “We’re not going to solve the structural financial problems facing the sector through Bernie Sanders-style $27 contributions. It’s going to take really significant infusions […]
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