“…The bottom is falling out of the way performing arts organizations do business.… People's short-term buying habits have made revenue unpredictable and precarious. This has forced performing arts companies to rethink how they allocate marketing dollars, plan their seasons and approach customer service...”             New York Times, October 16, 2002 “You see,” I excitedly exclaimed to my CEO at our regular weekly meeting on the morning of … [Read more...]