On September 12, 2001, the theater was dark, the museum galleries were empty and the phones didn't ring. I was a shared-services marketing director then - with responsibilities to sell subscriptions and single tickets at the dawn of the Scottsdale Center for the Performing Arts' new season as well as to launch the new season of the not-quite-2-year-old Scottsdale Museum of Contemporary Art. We remember the fear and uncertainty of 9/11. … [Read more...]
There’s More to Education Than STEM
Just posted to Slate.com, Arizona State University President Michael M. Crow offers a thoughtful, articulate and incredibly compelling argument for why the nation’s education system must pursue goals broader than STEM (Science, Technology, Engineering & Math). Dr. Crow writes, “…resolving the complex challenges that confront our nation and the world requires more than expertise in science and technology. We must also educate individuals … [Read more...]
When You’ve Got “The Big Mo”
Arizona Republic, October 9, 2011Last weekend, the Arizona Diamondbacks completed an unexpected (but highly entertaining) worst-to-first season transformation. Though they exited in the first round of the Major League Baseball playoffs, they left the field with undeniable momentum that will carry their ticket sales strongly into next year. Let's face it, there's real audience development power in being able to combine a full page and … [Read more...]