"Jonathan Chapman (September 26, 1774 – March 18, 1845), also known as Johnny Appleseed, was an American pioneer nurseryman who introduced apple trees to large parts of Pennsylvania, Ohio, Indiana, and Illinois. He became an American legend while still alive, largely because of his kind and generous ways, his great leadership in conservation, and the symbolic importance he attributed to apples." … [Read more...]
What We Forget
The work of arts & cultural marketing is a never-ending frenzy: pursuing PR, balancing budgets, gathering images, designing promotions, writing brochures, pulling mailing lists, designing ads, distributing fliers, reviewing sales figures, proofing draft after draft, scheduling mailings, managing print schedules, evaluating options, strategic planning, managing teams, coordinating with artistic, executive and board leadership AND SO MUCH … [Read more...]
4 Questions for the Arts & Cultural Community
Why is this night different from all other nights? Thus starts "The Four Questions" - the centerpiece of the traditional Passover Seder (held tonight) which recounts the story of the Jewish people's freedom from slavery in ancient Egypt. The Seder is more than a great meal with family and friends. It is an annual experience by which a Jewish family revisits the essence of its history, religion and culture in a way that conveys meaning and … [Read more...]
Rocco’s Lore of Supply (& Demand)
Remember the heat that NEA Chairman Rocco Landesman took last year for suggesting that the arts & cultural sector is suffering from over-supply? He was quoted by the New York Times saying, "You can either increase demand or decrease supply. Demand is not going to increase, so it is time to think about decreasing supply." As you may recall, he noted that the NEA’s 2008 Survey of Public Participation in the Arts (SPPA) reported a 5 … [Read more...]