- Arizona Republic, October 9, 2011
Last weekend, the Arizona Diamondbacks completed an unexpected (but highly entertaining) worst-to-first season transformation. Though they exited in the first round of the Major League Baseball playoffs, they left the field with undeniable momentum that will carry their ticket sales strongly into next year.
Let’s face it, there’s real audience development power in being able to combine a full page and heartfelt “Thank You Fans!” ad with a message that sells next year’s season tickets.
On the field and in the box office, sports teams truly appreciate and respect the power of MOMENTUM.
Does that translate to the arts & cultural sector? I wonder. Will you help me find out?
These are, of course, tough times for many. So let’s challenge ourselves to find a big bunch of great examples of arts & cultural organizations that, despite the odds, are taking action today in ways that will generate momentum for the future. Do you KNOW such an organization? Are you WITH such an organization?
Let’s compile that list together – right here!
Please let me invite you to LEAVE A COMMENT on this blog post (e-mail subscribers click here) and for each organization offer ONE practical insight into what they/you are doing to appreciate and respect the power of momentum. (Be sure to introduce yourself and the organization!) What we really want to know is this: What is a worthwhile effort that you can make NOW that will carry your organization forward STRONGLY into your next season?
Sometimes a major transformation hinges on finding the spark of momentum. Let’s find and showcase some right now!
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