This Week's Insights:  How music streaming has changed the music audience... how to double your museum's attendance... How "Roseanne"'s monster ratings might change TV... How selfies are creating a new "museum" model... Can Cambridge Analytica algorithms really change what you believe? How Subscription Streaming Is Changing The Music Consumer: When the entire recorded … [Read more...]

This Week's Insights: Getting real about crowd psychology... TV networks plan to cut the number of commercials... NPR is pulling in record ratings... Why we really need negative reviews... How Nashville lost its soul to "experience tourism". The Psychology Of Crowds: Any performer can tell you how different one audience is from another. Perform the same lines or play the … [Read more...]

This Week's Insights: The physical toll of being a fan... What kind of diversity are we missing?... Want people to watch something long?... Saudi Arabia builds a new audience for entertainment... How Amazon figures out if it's got a hit. The High Physical Cost Of Being A Fan: Researchers have studied sports fans to determine the impact wins and losses have on them. After a … [Read more...]

This Week's Insights: Some surprising benefits of arts field trips... Replacing tech engagement with people engagement... Why most people still stream Netflix on their TVs... Why are the Oscars losing audiences? Obvious 101 - Arts Education Matters: Sometimes school arts field trips can look like they're little more than rote experiences. But one recent study suggests some … [Read more...]

This Week's Insights: When the Oscars lose their audience... How audience drives Hollywood's behavior... The NEA is really an audience diversifier... Reviews that don't offer point of view lose their audience... "Trending" doesn't measure audience (don't be fooled). Have The Oscars Lost Their Audience? It's been a while now since big box office hits have coincided with the … [Read more...]