So much interesting stuff has been written recently about engagement and related topics, I barely know where to begin. The Irvine Foundation has published a series of mini-essays responding questions about engagement. [Part 1, Part 2, Part 3] Diane Ragsdale posted an extended response to Irvine’s question “Is there an issue in the arts field that is more urgent than … [Read more...]

Diane Ragsdale: What purpose do “engagement events” serve if people don’t start showing up at the museum? and Are culturally and racially-specific organizations negatively affected when mainstream arts organizations offer diverse programming? READ MORE … [Read more...]

Companies like Marriott have become sophisticated storytellers and content producers because of their need to attract audiences who increasingly define themselves by the stories they share. Through those stories, audiences become invested in the success of the community around the companies. Sound familiar?… read more … [Read more...]

Innovation (on the arts organizations’ part) is usually driven by one of two things: 1. realization of new opportunities for interacting with audiences and deepening their experience; or 2. the necessity of attracting new audiences in a world saturated with distractions competing for attention. read more … [Read more...]

What does it mean to “engage with an audience”? It’s a fundamental question for anyone who makes anything. Whether it’s a political party trying to win votes, Coke trying to sell drinks, an entrepreneur trying… read more … [Read more...]