This Week's Insights: Classical music has a fundamental tech infrastructure problem... Why "Roma" could be an audience game-changer... CBS uses AI to better understand its audiences... How Netflix found an audience for global ideas... How arts organizations are changing their purpose and connecting with their communities. Classical Music's Infrastructure Problem: It's this … [Read more...]
This Week In Audience: Technology Is Becoming The Basic Infrastructure For Building Audience
This Week's Insights: Could Fortnite be the next social network?... How artificial intelligence is finding new audiences... The limits of social media influencers... Is the Oscars movie academy compromising itself chasing audience?... How neuroscience is helping us understand audiences. The Game That's Become A Platform That's Become The Big New Social Network: The viral … [Read more...]
This Week In Audience: Audiences That Don’t Want To Be Tracked (Says The Research)
This Week's Insights: How do you figure out community relevancy?... A community story-sharing service hits Hollywood bigtime... Research: audience hate tracking... A new classical music radio station based on research... Your TV is spying on you. Being Relevant To Your Community When You Don't Know What That Is: An Oakland Museum decided that community relevance would be at … [Read more...]
This Week in Audience: “Viral” Plays, Research In Participation, And Learning From Children’s Museums
This Week's Insights: How to get more people to participate?... Trust in social media is sinking fast... How to interest more people in dance... Children's museums are leading the way in engagement... How to write a "viral" play. How To Get More People To Participate In The Arts? An Arts Council England-funded program called Creative People and Places “aims to increase … [Read more...]
This Week in Audience: How Amazon Creates Bestsellers (It’s Easy)
This Week's Insights: How Amazon guarantees bestsellers... Classical music sales surge... changing ballet to make it interesting for kids... An initiative to extend the arts with technology... How Stephen King saved book reviews in his local paper. Amazon's Guaranteed Bestsellers: It's very simple, really. If you own are the pieces of a publishing eco-system you can pretty … [Read more...]