This Week's Insights: YouTube is where the audience is happening... Will making tickets free get you an audience? (some experiments)... Neuroscience aims to explain music's appeal... The biggest gateway to theatre?... Impact - Netflix show led to increase in suicides. The Biggest Online Platform? There's a case that it's YouTube. It's a search engine (videos on how to fix or … [Read more...]

This Week's Insights: Why social media doesn't drive ticket sales... Audiobooks are robbing our leisure time... HD streaming is helping define the world's great performing arts companies... Even fitness companies are becoming entertainers these days... Theatre at $2000 a ticket (would you pay?) Does Social Media Drive Ticket Sales? Nope (That's The Short Answer): Everyone's … [Read more...]

This Week's Insights: A debate over audience trigger warnings... Virtual models that let you see inside someplace you can't go... Helping audiences become activists... Are you the vehicle or the competitor?... Should reading be a competition? Trigger Warnings At Theatres: A Good Idea? On the one hand, warning an audience before they see something that might be shocking or … [Read more...]

This Week's Insights: Do you get audience by being good or by being relevant (and is it really a choice?)... Different audience = different experience... News as culture/audience issue... When the audience helps plan programming... The new video arena. Art Versus Quality Versus Utility Versus Audience - What's The Balance? Arts Council England took a stand this week. In its … [Read more...]

This Week's Insights: Treating audience as a design issue... Encouraging audience behavior by rewarding it... How museums are using 3D-printing... Working on making opera more accessible... The Netflix of books. Audience As A Design Issue: In the age of mass production, designers designed for the average user, a generic one-size-fits-all approach. Of course we all know … [Read more...]