Companies like Marriott have become sophisticated storytellers and content producers because of their need to attract audiences who increasingly define themselves by the stories they share. Through those stories, audiences become invested in the success of the community around the companies. Sound familiar?… read more … [Read more...]
The Audience Innovation Imperative
Innovation (on the arts organizations’ part) is usually driven by one of two things: 1. realization of new opportunities for interacting with audiences and deepening their experience; or 2. the necessity of attracting new audiences in a world saturated with distractions competing for attention. read more … [Read more...]
The Mass Market Ain’t What It Used To Be (And What That Means For The Arts)
What does it mean to “engage with an audience”? It’s a fundamental question for anyone who makes anything. Whether it’s a political party trying to win votes, Coke trying to sell drinks, an entrepreneur trying… read more … [Read more...]