This Week: Is there a correlation between value and attention in the arts?... Data's in: the plus/minuses of live-streaming... Some ideas from a researcher on measuring aesthetic experience... How might the arts weigh in on politics without being dismissed? Why Are We Measuring Cultural Value In Attention? The currency of value is attention. More attention equals higher … [Read more...]
This Week In Understanding Audience: What Does The Audience “Own”? and Do We Tell Audiences Too Much?
This Week: Do you own the culture you just bought?... How did TV become the medium for complexity?... Should we keep audiences in the dark about what they'll see?... Measuring the effectiveness of arts policy is really hard... Technology is changing the ways we experience the world. Do You "Own" The Culture You Bought? (And What Does It Mean To Own It?) Buying records, … [Read more...]
This Week In Audience: Measuring Audience Value – Three Things We Learned About Audiences
This Week: How are we measuring the value that audiences get for their money?... Think you own the culture you just bought? In the digital age, maybe you don't... Wow! fan conventions are making stars really big bucks. What's The Audience Value? Do We Even Know? Pretty much every arts institution understands that the care and feeding of your audience is important. But do … [Read more...]
This Week in Understanding Audience: Baby Boomers Reinvent The Movie Experience
This week: Baby boomers are breathing new life into movie theatres... Dance clubs are languishing as millennials stay away... Netflix reveals at what point we get hooked on TV series... How the audience changes when admission is free... The Ticket bots strike again on Broadway. Baby Boomers Are Reinvigorating Movie Theatres: They're coming back to the theatres. But “more … [Read more...]
Understanding The New Audience: Five Stories From This Week’s AJ – Attention Span Theatre
This Week: How free museum admission changes audience and behavior... Legislation to battle the ticket bots... Is YouTube making it tougher for live performers?... Detroit Symphony starts an amateur orchestra to get closer to its audience... Theatre for short attention spans. Study: How does free museum admission change audience? Of course making museums free changes who … [Read more...]