This Week's Insights: Measuring arts audiences has become a mania that even the measurers are skeptical of... Remember when artists could get rich by going "viral"?... Among the toxic ideas from Silicon Valley is that art is "content"... What matters when audiences choose orchestra concerts... Should artists control who see their work and how?  Even The People Who Measure … [Read more...]

This Week's Insights: What young people think (surprisingly)... Is patronage the new audience builder?... Audience engagement is already a thing (be fore it became "a thing"... The world is accelerating (but just in your head... How art is adopting the "slow food" approach. The Secret Life Of Young People (And aren't you dying to know)...: Choreographer Rosie Kay wanted to … [Read more...]

This Week's Insights: Signs some audiences are craving complexity... A liking for "junk" culture is nothing to be ashamed of... How to get audiences to take a chance on the new... Audiences are changing. Chris Lorway thinks he knows how... Will computers and science lead to better art? Is Complexity The New Clickbait? Well, clickbait might be a bit of a stretch. But there … [Read more...]

This Week's Insights: Ticket pricing isn't always so much about money anymore - it should shape your audience strategies. Is the challenge of getting more young people interested in museums building apps to distract them? And here are five principles for creating good city-guide apps. Ticket Pricing Story I - Tickets As Audience Strategy: Think your ticket pricing is just … [Read more...]

This Week's Insights: Sales of physical books set a new record in the UK, Netflix weighs bypassing movie theatres altogether, insights into how our musical tastes are set, internships may be making diversity more difficult in the arts, and how about selling the arts with fun? Back To The Physical World: Every week we're seeing signs of a revival of real-world experiences … [Read more...]