This Week's Insights: Everyone wants community - but what, exactly?... A revolution that's engulfing the arts... Some insights on how audience habits are changing (from a historical perspective)... Can you judge audience impact with heart monitors?... Why do we still have intermissions? Everyone's Saying People Want Community. But What Does That Mean? It's not a new … [Read more...]
This Week In Audience: Does A Good Experience = Bigger Audience
This Week's Insights: Libraries that create experiences attract millennials... Sequels are what happens when fans rule... Trial balloon pay-to-review scheme... What if we made classical music less like classical music? Who Says Young People Don't Read? Millennials are more likely than Gen-X and Boomers – and way more likely than the Silent Generation – to visit the … [Read more...]
What We Learned About Audiences This Week: Formulas to Predict Programming And Audience
This Week's Insights: A formula for programming... A formula for predicting what an audience will like... Streaming is now the default cultural experience... Conventional marking does not fit all... Hacking culture is BS. How To Program To An Audience: Much as we'd all like to think that programming is purely the result of artistic choices, we all know that practical … [Read more...]
On “looky-loos” and the institutions who are desperate for them and desperate for them to behave
"If our economic models depend on drawing exponentially more looky-loos than participants then is it really reasonable to expect those lured to our events by aggressive marketing or buzz to be sincerely interested in the arts experience and aware of the rules of the game, so to speak?" [read more] … [Read more...]
What We Learned About Audience This Week: Has Measuring Engagement Become A Political Act?
This Week's Insights: The fallacy of thinking you can measure arts in ways you can't... Big Data on consumers is changing the way music is being produced... Video games are changing the ways we think and behave... How a TV dance show changed the audience for dance... Some people in your audience just don't "want" to participate. Is Measuring Arts Impact More A Political … [Read more...]