This Week's Insights: Tapping in to fan culture... How streaming has revolutionized what makes the pop charts... TV's new season lands with an ratings thud... A Scottish theatre's unlikely(?) compelling audience formula... Video games and the global culture. Fans Are The Most Valuable Audience: Duh. Of course. We all love people who love us. But what about fans who love … [Read more...]
This Week’s Audience Insights: Can Audiences Really Be “Post-Genre?”
This Week's Insights: When we say "diverse audiences" do we include conservatives?... Why are Americans turning away from cooking?... Why some artists resist talkbacks... Does "post-genre" music connect with "post-genre audiences?... When theatre is gentrified. Diversity? Does That Mean Conservative Audiences Too? Perhaps the most discussed issue in the arts these days is … [Read more...]
This Week In Audience: Is Art Really Universal? Do We Trust The Audience?
This Week's Insights: The Mythology Of "Art Is For Everybody": The arts world loves to talk about the arts being for everyone. Truth is, it's not true. And it may be that claiming universal audience accessibility cheapens the experience. American movies have long claimed universality (and appeal. But that's certainly not true now. Was it ever? Why do artists insist on this … [Read more...]
This Week In Audience – Crowd Behavior Dynamics
This Week's Insights: Hollywood reveals its real audience... A night outside to understand being homeless... Why truckers are avid NPR listeners... Of selfies and the value of art (or maybe they're two different things)... Why crowds become mobs. The Summer No One Went To The Movies And No One Cared: Okay, that's somewhat hyperbolic, but this summer movie attendance was … [Read more...]
Audience Survey: Performing Arts Center As An Idea More Than A Place
This Week's Insights: Does a venue need to be more than a place?... When the machines become our taste-makers... A few principles for building dance audiences (from companies that know)... Our youngest demographic shares traits with an older generation... You want people who don't attend to tell you what to program? Is A Performing Arts Center A Place Or An Idea? Of course … [Read more...]