This Week's Insights: Classical music by any other (marketing) name... Dance companies finding new customers in dance-related ways... The Met Museum's audience admissions dilemma... What should we really know about our audiences? Classical Music's Identity Problem: Even the composers these days don't call it classical music - they prefer "genre-less." Is it a marketing … [Read more...]

This Week's Insights: Algorithms narrow our choices to what we already like... How about recommendations that work outside our usual channels?... Research suggests why we value digital less than physical... CD sales rise (surprisingly)... Five ways technology is changing the music experience. Are We Getting Fed Up With Recommendations? We are depending on recommendation … [Read more...]

This Week's Insights: Existential questions about what constitutes a "real" culture... YouTube stars who've learned to monetize their fans... How MoviePass is changing what it means to go to the movies... Tough talk about diversity of classical music audiences... A study suggests rural audience like diverse work. Do You Have To Really Physically "Do" The Culture To "Be" … [Read more...]

This Week's Insights: TV is failing except when it isn't... Jazz's "Netflix of" moment... Our digital commons is turning tragic... Where online criticism is thriving... Why 40 percent of Brits won't try opera. TV By Any Other Name: Television's current business model is unsustainable, and everyone knows it. It's an audience thing. No one wants to watch in channel form … [Read more...]

This Week's Insights: We're losing the underlying Wild West culture of the internet... Facebook has become essential community for composers... A new hall in Paris lures the masses... Screen addiction is a serious audience problem. The Internet Is Dying (Again): Every several months in like forever, someone writes a piece about how the internet is dying. In recent years … [Read more...]