This Week's Insights: How do you measure the "purpose" of art?... Should museums care how much time visitors spend looking?... Why MoviePass was doomed... The new YouTube book stars... Some good news about publishing sales. Funders Challenge The Arts For A Purpose: And what should that purpose be?  Is it enough to be really excellent? And what (or who) defines that … [Read more...]

This Week's Insights: Screens have taken over the audience... The science of predicting movies that hit big... Should the audience have a bigger role in the art?... Purposely making theatre that divides people... Tech is disrupting philanthropy by redefining its audience. What Orwell Got Wrong About Video Screens: In "1984", video screens were the intrusive presence that … [Read more...]

This Week's Insights: When theatre criticism goes away who will debate the art?... Amazon's community-powered marketplace is making some authors rich... Cirque Du Soleil want to peel back the neuroscience behind awe... Giant science publisher cuts off its science audience... Movie-based plays and musicals sell five times as many tickets as original projects. What The End … [Read more...]

This Week's Insights: Crowd-story site hits Hollywood... The audience has redefined TV, movies... How music fans built the internet... Technology has radically changed the concept of a "public sphere" for debate... Philadelphia's cupholder debate shows the arts' state of thinking about audience. Crowd Stories Are Now Competing For Hollywood: Hollywood has always depended … [Read more...]

This Week's Insights: When your funder imposes impact measures... Do Billboard charts matter anymore?... Why working classes don't go to theatre... Community pirate radio reigns in Brooklyn... Use Alexa to donate to NPR? Arts Funder Launches Audience Measurement Tool: Arts Council England has been working for some time to find ways to measure not just the numbers of people … [Read more...]