This Week's Insights: Our economy is based on mass production. Now it's collapsing... Will mini-books change the way we read?... The Public Theatre goes off the beaten path to find new audiences... Art galleries enhance the creature comforts... Tech workers have growing fears about kids and screens. The Mass-Market Is Dying: Here's how it used to work: In order to have … [Read more...]
This Week In Audience: Using AI To Manage Audiences, Some New Behavior For Students
This Week's Insights: Streaming services are killing niche audiences... Museums are using artificial intelligence to manage audience... Twice as many students are paying attention to news... How Bravo TV addicts viewers with music... Can a vibrant plaza outside help what goes on inside? Niche Services Are Abandoning Their Audiences: In the tech world, if the user base … [Read more...]
This Week in Audience: Broadway Theatre Is Attracting Younger Audiences
This Week's Insights: Broadway audiences are getting younger... Connect to your audience by working in public... Canadian theatre leader changes with audience... You shouldn't force your audience to participate... Judges overturn the audience choice. The Broadway Audience Is Getting Younger: The familiar story, of course, is that audiences for the arts - across the arts - … [Read more...]
This Week in Audience: How Have-It-Your-Way Is Changing The Arts (and a little data insight)
This Week's Insights: Tell us where you want us to perform...Tell us how much you want to pay... Tell us what kind of experience you want... What older audiences want... How some theatres are thinking about engagement, education and community. We'll Perform Where You Want: Scottish Ballet tells its audience: tell us where you'd like us to perform and we might do it. Patrons … [Read more...]
This Week In Audience: Media Influencers Out, Smaller Cities In
This Week's Insights: Why diversity is tough to achieve... What power do "media influencers" have, anyway?... Video piracy up as streaming services diversify... Will augmented reality be the new theatre normal?... Why small cities are making a comeback. Why Diversity Is Hard: Surveying the acres of white faces (and mostly greying or balding heads) in the West End, it is … [Read more...]