A post at the Donor Power Blog posits that all the chatter about a next generation of marketing (”marketing 2.0”) and the related talk about ”fundraising 2.0” are ignoring a fundamental point: no matter the medium, the basics remain the same.
…all of that is less important than what’s always been true: If you want to motivate people to give, you have to:
- Find the right people.
- Tell a rip-roaring story.
- Show them how they can make a difference.
- Make it clear what happens if they don’t.
- Make it easy to give.
And while I might add a few addenda to that list (”Steward their gift with sincerity and care,” “Show them the difference they made,” and “Make it easy to give AGAIN”), I’ll admit they have a point.
It’s easy to get lost in the tools and transitions of engaging and audience for earned or contributed income. In the end, it’s all about the same thing.
Andrew – forgive the hijacking of the comments thread for this request. I will be in NYC at the end of April and into the beginning of May and am interested in locating organisations or events related to the role of public broadcasting and the arts. Would you know of any such resources you might be able to pass on to me?
Telling a great story is such an important part of this work. I’ve been reading/using some of Steve Denning’s work on organizational storytelling. Are you familiar with his work?
Jerry