The artist service and support organization Fractured Atlas has a knack for offering what’s necessary and useful on the path from creative inspiration to realized experience. Their service areas may not be glamorous — health and liability insurance, technology infrastructure, fiscal sponsorship — but they are essential elements for independent artists or arts groups striving to connect the dots.
Like a utility company, Fractured Atlas doesn’t tell you what to do, or how to do it. It’s just there to power the system you’ve selected. Also like a utility company, they don’t sweat partnerships with other enterprises if it gets the job done.
The latest case in point is their partnership with IndieGoGo, the crowdsource funding platform. Artists and arts groups could already use IndieGoGo to post projects and collect resources. But the connection with Fractured Atlas’ fiscal sponsorship program makes such contributions deductible to the donors. Even if your project, your company, or your collective is NOT a 501c3 tax-exempt nonprofit, your supporters and you can grab many of the benefits of that structure without the baggage.
Better yet, funds from IndieGoGo campaigns automatically deposit to your Fractured Atlas account, they generate the tax receipt, you get notice automatically, and the funds are waiting to fuel your project.
From ‘flail and pray’ to ‘plug and play’.
Another highlight for using IndieGoGo over other crowdfunding sites like Kickstarter or RocketHub is that IndieGoGo does not operate on the “all or nothing” model of their other sites. IndieGoGo allows the artist to access all funds donated to the project while other crowdfunding sites only allow the artist to access the funds IF their fundraising goal is met within a three month timeframe.