From 2008:
Few of us are destined to be remembered very clearly or very often, save by our nearest and dearest. We know this in our bones, which is why some monied folk seek to elude the anonymity of the ever-beckoning grave by pasting their names on concert halls or museum wings. For those of us who have done less well in life’s lottery, there is always the elaborately planned funeral….
Read the whole thing here.