“In 1964 a pianist with the unusual name of Thelonious Monk appeared on the cover of Time. He was only the fourth jazz musician to be so featured, and unlike his predecessors, Louis Armstrong, Dave Brubeck, and Duke Ellington, he was unknown to the public at large. Why, then, was he put on the cover of a newsmagazine written for a mass audience of middlebrows? Because he was an eccentric whose peculiarities made for good copy–a ‘mad genius,’ in Time’s words…”