I zipped through New York over the weekend, sticking around just long enough to collect, open, and answer a month’s worth of accumulated snail mail. Today Mrs. T and I head north to the Berkshires, where we’ll be launching a three-week New England summer-theater tour by seeing Shakespeare & Company’s Twelfth Night and Barrington Stage Company’s A Streetcar Named Desire. Needless to say, I wish we were taking a month-long trip to nowhere instead, but even when I’m worn out–which I am–I still enjoy spending my nights on the aisle.
I doubt I’ll be doing a whole lot of blogging this week, but I did roll over the top-five and “Out of the Past” modules of the right-hand column, so you might want to take a look at all the latest picks.
In addition, I’d like to draw your attention to Live 2.0, a new site launched by Jim McCarthy, the founder of Goldstar Events, a California-based company that sells half-price tickets to live performances in major cities throughout America. Live 2.0 is a blog-like Web-based magazine in which Jim and his contributors write about various aspects of the vexing problem of attracting young people to live performances. I met Jim two years ago when I wrote a column for The Wall Street Journal about Goldstar, and I was intrigued by his hard-headed approach to audience development. We kept in touch thereafter, and Jim interviewed me for Live 2.0 when I was on the West Coast a couple of months ago, partly about The Letter and partly about the challenges currently facing the classical-music business. You can read the interview by going here.
Regular readers of this blog and my “Sightings” column for the Journal will already be familiar with the line of argument advanced in my Live 2.0 interview, which is closely related to what I had to say in last Saturday’s column about the future of jazz in America. Even so, you may find it interesting to read about how The Letter was specifically designed to encourage media-savvy under-40 types to take an interest in opera.
I especially like this exchange:
If you could give one piece of advice to everyone in the opera business, what would it be?
Put a sign in every office that reads as follows: MOST PEOPLE THINK THEY DON’T LIKE OPERA. YOU WON’T CHANGE THEIR MINDS BY TELLING THEM THEY SHOULD.
I still think that’s good advice.