CAAF: Focus group of one

Here’s an idea for keeping customers, Netflix: The mail runs on Saturday, so should you.
Under the current model, Netflix processes movies Monday through Friday only. So if you mail a movie on Thursday or Friday, the company won’t mark it received until Monday, meaning you don’t get your next selection until Tuesday, sometimes Wednesday. Which makes Blockbuster’s offer to let subscribers return movies in the store seem extra attractive: Who wants to wait a week for a new movie?*
However, if Netflix processed on Saturdays, that lag time would get cut. Mail a movie Thursday and you might get a new one as soon as Monday.
I love you, Netflix — who else would consent to send me Staying Alive so many times without ever once passing a word of stony judgment? So keep your lousy dollar decrease and ship Saturdays.
* That said, with its new policies (no late fees! we’ll mail to you!), Blockbuster reminds me of nothing so much as the boyfriend/girlfriend who treated you terribly but now wants you back, so s/he is talking sweet, but if you go back, you can be sure that s/he’s going to treat you terribly all over again. Just replace “took money from your purse for hookers”/”drained your bank account to pay for a prescription drug habit” with “charged exorbitant late fees.” Which is why I stick mostly to Netflix/Rosebud Video.